Guides· 3 min read
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How to Convert Video for Social Media: Optimal Settings for Each Platform
Learn the best video formats, resolutions, and settings for Instagram, TikTok, Twitter/X, YouTube, and WhatsApp to get perfect results.
Why Optimize Video for Social Media?
Every social media platform has specific video requirements. Uploading the wrong format or resolution can result in blurry playback, cropped frames, or rejected uploads. Converting your video to the optimal settings for each platform ensures the best viewing experience.
Platform-Specific Settings
- Format: MP4 (H.264)
- Aspect Ratio: 9:16 for Reels, 1:1 for feed posts
- Resolution: 1080 x 1920 (Reels), 1080 x 1080 (feed)
- Max Length: 90 seconds (Reels), 60 minutes (long-form)
- Max File Size: 650 MB
TikTok
- Format: MP4 or MOV
- Aspect Ratio: 9:16 (vertical)
- Resolution: 1080 x 1920 recommended
- Max Length: 10 minutes
- Max File Size: 287.6 MB
Twitter/X
- Format: MP4 (H.264)
- Aspect Ratio: 16:9 or 1:1
- Resolution: 1920 x 1200 max
- Max Length: 2 minutes 20 seconds
- Max File Size: 512 MB
YouTube
- Format: MP4 (H.264) preferred
- Aspect Ratio: 16:9 standard
- Resolution: Up to 4K (3840 x 2160)
- Max Length: 12 hours
- Max File Size: 256 GB
- Format: MP4
- Aspect Ratio: 16:9 or 9:16
- Resolution: 720p recommended for sharing
- Max Length: 30 seconds (status), unlimited (chat)
- Max File Size: 16 MB
Quick Conversion Settings Table
| Platform | Format | Resolution | Aspect Ratio | Max Size |
|---|---|---|---|---|
| Instagram Reels | MP4 | 1080x1920 | 9:16 | 650 MB |
| TikTok | MP4 | 1080x1920 | 9:16 | 287 MB |
| Twitter/X | MP4 | 1920x1200 | 16:9 | 512 MB |
| YouTube | MP4 | 3840x2160 | 16:9 | 256 GB |
| MP4 | 1280x720 | 16:9 | 16 MB |
GoConvertFile lets you convert videos for any platform in seconds. Need to resize? Try our MOV to MP4 converter. Want to convert video for a specific platform? Check our Instagram video converter or TikTok video converter.